Animated header for Phuong Ree's portfolio. The title "Phuong Ree" is handwritten and there are graphics of California poppies, a tooth and blood orange slices moving around. There are fun doodles decorating.

Phương Reé

⭐ Designer and Artist based in Saigon, VN
⭐ RMIT University 2024' with 1.5+ YOE

Animated profile picture of Phuong Ree, the artist and designer of this portfolio. She is moving quirkily and having a good time. There are repeated graphics of California poppies, band-aids, blood oranges, teeth and crayons. The color palette consists of

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Change is constant but my creative marks prove everlasting. I design by conducting experiments. But do not worry! Commercial viability is well within my capacity.

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To me, I approach with a critical yet unconventional mindset. The goal is to preserve humanity as we evolve beyond our bodies' comprehension.

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Individualism must coexist with community. And a world built for all, must be made from voices unheard.

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Together, we can make massive impact. Let's explore new possibilities, where we will resist limitations!

A decorative banner containing three cut-out graphics of a croissant, a blueberry and a serving of caramel flan. These are things Ree likes and some of their attributes can be seen in her work.

You might see traces of flaky, toasted croissants, blueberries and caramel flan in my works. Give me a story and I will make it come to life!

Cover image for the project "Deaf English". The image depicts a bus top with two large posters advertising for the English-learning application. The posters features the two main squid characters.

Deaf English

UXUI ⭐ Branding ⭐ University Work

“Deaf English” is an English-learning application designed for the Deaf community in Vietnam. The idea came after spending time with people who are deaf or hard of hearing from all walks of life. Their main concern was accessible English-learning materials, as English fluency boosted employability. This project lasted for three months, comprising of experience, branding and marketing design. The application’s interface and visual communication were built on accessibility needs and linguistic psychology. When desigining the logo, my first iterations were bashed. However, it pushed me to be more daring. I learned to adapt critical feedback without losing artistic integrity. As the end result, “Deaf English” received a Distinction score (72/100) and praised for its branding and mission.

Cover image for the project "Global Viet Women". The image consists of a large billboard in a city. The billboard is a simple poster advertising for the organization. It features a confident Vietnamese women leaning on her chair. She is wearing professiona

Global Viet Women

Branding ⭐ Professional Work

“Global Viet Women” is an international non-profit organization created for and by Vietnamese women. Their goal was to provide networking, advocacy, business and educational resources for Vietnamese women working domestically and abroad. This was my first full-scope branding project. Native Vietnamese flowers were chosen as key visuals, handled with an equally elegant and bold design language. Maintaining professionalism in this more creatively abstract brief was my strongest advantage. Since Project Pluto was a small studio, I took on project management, client presentation and communication alongside creative responsibilities as the lead designer.

Cover image for the project "Sua Chua Di Hai", or Aunty Hai's Yogurt in English. It is a splash image of cut strawberries, with the main logo of the title in Vietnamese.

Sua Chua Di Hai

Branding ⭐ Personal Project

“Sua Chua Di Hai” (Aunty Hai’s Yogurt) came from a business idea of selling Vietnamese yogurt overseas, where this traditional yogurt-making style was unexplored. I was inspired by palm-sized, locally made yogurt bags, sweetened by condense milk and fruity jams. At the time, Vinamilk, Vietnam’s largest dairy company rebranded. The guidelines broke traditional dairy packaging trends in the country. It pushed my approach to be more unconventional. Hence, hand-drawn illutrations of Aunty Hai and the flavors remains the star of the show. Aunty Hai is based on my mother, who is the eldest and only daughter of four siblings. “Di Hai”, in Vietnamese, is a common nickname given to a woman of this role. This project combined my storytelling nature with heritage. With this project, I used branding design as a medium to narrate.

Cover image for the project "Memoirs", in which the image depicts a collage of all the book covers designed within this project. It conveys the feeling of colorfulness, nostalgia and memory. The book covers leans on graphic-based design such as sans serif

Memoirs

Book Cover Design ⭐ Personal Project

“Memoirs” is a heartfelt tribute to my father, who passed away in 2021 to the pandemic. Memories inhabited my mind and to prevent disintergration, I turned moments into pages. Each of these covers represent a core memory, which seemed insignificant in nature, but defined my childhood. The illustrations are jagged but gentle. Unnatural corners represent turbulence, but softness remains as our love sustained. I translated my mind into uncharted design languages, which were modernist typography, rasterising, and grainy bleeds. I learned to design in systems but break rules when it mattered.

Cover illustration for the book illustration project of "Chilies and Forests". The illustration depicts our two main characters, Toku and Minh-Anh, casually having a heartfelt conversation in front of the onigiri store, as they are munching down on some ri

Chilies and Forests

Book Cover Illustration ⭐ Personal Project

“Chilies and Forests” is an illustrated book cover series with three variants. The story follows two high school seniors transitioning into adulthood. Toku, an athletic and outspoken student, works through phases of depression as she confronts angry outbursts. Minh-Anh learns to nurture human connections in pursuit of becoming a renowned artist. The story begins with a school fight and ends with a goodbye at Toronto International Airport. At the time of illustrating, a rough outline was completed. When researching contemporary literature book covers, I found fully contextualized scenes encapsulates the story’s essence and sparks the most intrigue. I experimented with visual textures, setting design and lighting to evoke nostalgia.

The cover image for "Jack Stauber" depicts the designer's take on making album covers for the music artist. The colors are inspired by risograph printing (printing with soy ink and limited colors), with whimsical illustrations combined with modern, dynamic

Jack Stauber

Album Cover Design ⭐ Personal Project

“Jack Stauber” encompasses eight album cover redesigns. The project started in 2022. I created CMYK, cartoonish illustrations to reflect Stauber’s strange visual language in his music videos, which blended nostalgia with eerie, analog reinterpretations. When presented to my lecturer, he pointed out my designs did not follow any established album cover guidelines. I was distraught and had shelved the project for two years. When I returned with some commercial experience, I reworked the covers to be representative of its genre while maintaining originality. My biggest takeaway was how modern typography can compliment hand-drawn illustrations, instead of clashing with its soft strokes.

This cover image for Flawed Mangoes album covers depicts a variety of music products such as CDs, vinyl records and record players. The cover art is made with haptic drawings and experimental, futuristic typography. This is the designer's take on the album

Flawed Mangoes

Album Cover Design ⭐ Personal Project

“Flawed Mangoes” reconnected me to why I pursued design. In 2024, I completed multiple commercial projects, which improved my professional skills, however, prevented me from self-expressive work and experimentation. While listening to Flawed Mangoes’ five best songs, I made haptic drawings, resulting in scratchy, uneven scribble lines, which I later on rendered with watercolor, gouache and alcohol markers. The final covers included retro-futuristic typography, a deliberate choice to distinguish from the electric instrumental genre. The project pushed me out of comfort, with excitement to try new mediums.

RMIT Orientation 2025

Key Visual ⭐ Marketing ⭐ Professional Work

For RMIT Orientation 2025, we were tasked with creating a new visual approach for back-to-school season, while adhering to the university’s brand. On-campus photography was transformed into paper cut-outs reminiscent of 2000s and 2010s student magazines. At the final stage, I incorporated geometric shapes and clean layouts to anchor RMIT’s professional voice.

This image depicts a wall full of advertisements for d'Annam's lines of perfumes. The photography used is directed in a dark, mysterious and luxurious tone.

d'Annam

Advertising Design ⭐ Professional Work

At d’Annam, I created social media advertisements, worked with illustrators on packaging design, and refined internal brand guidelines. Our products were eau de parfums inspired by Asian heritage. I experimented with layout, copy, product photography and 3D renderings catering to different advertising campaigns. The most valueable skills I learned were working independently and managing creative projects beyond visual execution.

This is the ending header (or footnote) for Phuong Ree's design portfolio. It contains the doodle handwriting of "Let's Work Together". The illustration is animated with similar graphics such as Vietnamese coffee, a yellow crayon and band-aids. There are f
A decorative banner containing two cut-outs of Biscoff cookies. They are moving quirkily, with cute doodles surrounding them.

If you'd like to work with me, feel free to leave a note!